Learning What Works

A violin that is white on the top half and natural varnished color on the bottom half, dripping brown paint.
Valspar “The Colors of Life” ad campaign
A starfish that is white on the top half and purple on the bottom half, dripping purple paint.
Valspar ad campaign
An apple that is white on the top half and green on the bottom half, dripping greenpaint.
My recreation of the ad

In painting, doing a master study is a common way to learn. As I’m learning visual media/graphic design, recreating great layouts is helping me to learn what goes into a gread ad. I created an ad that matches this campaign with this green apple design.
This ad can be found on Pinterest. The orginal ad campaign is for Valspar’s Ultra Premium paint, available at Lowe’s.

https://www.pinterest.com/pin/297096906640714492/

The starfish ad next to the apple ad with drawovers showing the use of color
Color

I love the bright color of the starfish ad, so I chose a natural object with a fun color, a green apple. The color pulls your eye into the add.

The starfish ad next to the apple ad with drawovers showing the use of contrast

As with the color, the contrast of the flat black of the background with the white and color combination directs your eye first to the object, then with the drip, down to the can of paint. The stark white and bright color also contrast with each other.

The starfish ad next to the apple ad with a grid showing the use of the rule of thirds and alignment
Rule of thirds

The starfish and apple aren’t quite in the middle, they’re slightly offset, which adds interest. They’re aligned over the can of paint.

The starfish ad next to the apple ad with drawovers showing the use of type

The type is part of the design. It has less contrast but it very readable. The block of text has the side nearest the edge of the can aligned, with the single line of text stating the main idea of “the colors of life”.

In the past, I’ve avoided having an object right in the middle of my design or having high contrast but after recreating this ad campaign, I can see how slight adjustments to placement keeps the design interesting and that high contrast can work well to highlight the subject.