This is a brochure from a non-profit that I worked for, a study conducted by the Institute for Research and Evaluation. It is a peer-reviewed study that has been published. I noticed that it looked more professional than some of the brochures created in-house and wondered what was different about it. After reading our textbook, I can see some of the principles it followed that the other brochures did not. I can’t find attribution for who designed the cover but it can be found online here:
The title and logo are center aligned but the remaining text is right flush aligned. Many of the other brochures have a center alignment for all of the text. The right flush alignment looks more deliberately designed.
The title is set off by the lines around it, the subtitle is another group, the authors a third group and the logo and organization name are the bottom group. There is a lot of white space on this brochure, adding a formal look and making it easily readable.
There are several repeating elements and colors. The navy blue is repeated in the horizontal lines of different thicknesses, set off top and bottom by the gold line. Both colors are pulled from the logo and repeated in the text.
In contrast to all of the linear elements, The shapes of the faces and clothing and the curve of the photo creates a contrast to all of the linear elements. The contrast draws attention to the children, highlighting the subject of the study.
Overall, the brochure has a clean, formal, easily read look. Considering how simple it looks I was intrigued how it used all of the design elements we’ve covered so far. I can see how to apply these elements to the other brochures to improve their look too.
Recent Comments